Do I need my customers' consent before the AI assistant calls them?

For the calls Current is allowed to make in Coastline, you generally already have the consent you need. Current only places informational, servicing-type calls: appointment reminders, follow-ups after a job, and invoice reminders. When a customer gives you their number in the course of doing business with you (booking a job, requesting an estimate, becoming a client), that ordinarily establishes consent for calls about that business relationship under the TCPA. Marketing and cold calls are a different story, which is exactly why Coastline does not support them yet.

A few things to know:

• Every call opens with a disclosure. Current leads with your business name, identifies itself as an AI assistant, and notes the call may be recorded. This is built in and cannot be removed.
• Opt-outs are enforced for you. If a customer says they do not want AI calls, mark it on their contact record (or Current records it when they say so on a call). Coastline checks the opt-out before every outbound call, so an opted-out contact is never dialed.
• Callers can always reach a person. Anyone who asks for a human is transferred to the teammate you designate, which keeps the experience within what customers reasonably expect.
• Do not use Current to work purchased lead lists or contacts who have no relationship with your business. That crosses into marketing territory and requires prior express written consent that Coastline's voice feature is not built to manage yet.

If you want the fuller picture, read do you need customer consent to call or text and our plain-English overview of the TCPA. The line between the two call types matters here; see marketing call vs servicing call.

This article is general information, not legal advice. Rules vary by state and situation, so talk to an attorney about your specific calling practices.