What is the difference between an informational call and a marketing call?

An informational call services a relationship you already have: it reminds, confirms, or follows up on business the customer already agreed to. A marketing call tries to start new business: it pitches, upsells, or prospects. Coastline treats the two very differently, and in this release Current makes only informational calls.

Informational (what Current does today):

• Appointment reminders and confirmations for jobs already on the calendar
• Post-job follow-ups to check that the work went well
• Invoice reminders for work you already performed
• Answering your inbound business line and taking messages, booking appointments, or transferring to a teammate

Marketing (not supported in this release):

• Cold calls to purchased lists or people with no relationship to your business
• Promotions, seasonal offers, or upsell pitches, even to existing customers
• Win-back campaigns to lapsed customers

Why the line matters: marketing and cold outreach carry heavier consent and do-not-call obligations than servicing calls do, and those obligations sit on your business. Rather than hand you a tool that could get ahead of them, Coastline deliberately ships informational calling first and will add marketing outbound only once the tooling to do it safely exists.

Practical rule of thumb: if the customer would say "yes, I was expecting to hear from them about that," it is informational. If the honest purpose of the call is to sell something, it is marketing, and Current will not place it.

The calling rules that apply to your business depend on where and how you operate, and your business is responsible for following them.

This article is general information, not legal advice.