Why can I not use AI calling for marketing or cold-calling leads yet?

Because marketing calls are regulated much more heavily than servicing calls, and we launched with what we can help you do safely today. Version one of AI calling covers inbound answering plus informational outbound: appointment reminders, post-job follow-ups, and invoice reminders to people who are already your customers. Cold-calling and promotional outreach are deliberately not supported yet.

The distinction is about rules, not technology. A call that services an existing relationship (confirming tomorrow's appointment, reminding a customer about an open invoice) is treated very differently from a call that tries to sell something to someone new. Marketing and cold outreach carry heavier consent and do-not-call obligations that fall on your business, and getting them wrong carries real risk. Servicing calls to your own customers stay much closer to what people already expect.

Rather than hand you a tool that could put your business at risk, we are building the compliance machinery first: per-contact consent capture, DNC screening, and calling-hour enforcement. When that ships, marketing outbound will become available as its own capability with those guardrails built in.

What you can do today:

• Let Current answer every inbound call, including calls from brand-new leads who call you (that is inbound, so it is fine, and Current can create the lead in your workspace on the spot).
• Send reminders and follow-ups to existing customers. Opt-outs are tracked per contact and checked before every outbound call automatically.

This article is general information, not legal advice. Your business is responsible for the calling rules that apply to it, so check with a professional about your specific practices.