Why can I not use AI calling for marketing or cold-calling leads yet?

Because marketing calls are regulated much more heavily than servicing calls, and we launched with what we can help you do safely today. Version one of AI calling covers inbound answering plus informational outbound: appointment reminders, post-job follow-ups, and invoice reminders to people who are already your customers. Cold-calling and promotional outreach are deliberately not supported yet.

The distinction is legal, not technical. Under federal telemarketing rules, a call that services an existing relationship (confirming tomorrow's roof inspection, reminding a customer about an open invoice) is treated very differently from a call that tries to sell something to someone new. Marketing calls made with an artificial or prerecorded voice generally require prior express written consent from the person being called, plus screening against the National Do Not Call Registry and honoring your own internal opt-out list. Getting that wrong exposes your business to real penalties, and the consent has to be documented per contact, not assumed. See Marketing call vs servicing call and What is the TCPA? for the full picture.

Rather than hand you a tool that could put your business at risk, we are building the compliance machinery first: per-contact consent capture, DNC screening, and calling-hour enforcement. When that ships, marketing outbound will become available as its own capability with those guardrails built in.

What you can do today:

• Let Current answer every inbound call, including calls from brand-new leads who call you (that is inbound, so it is fine, and Current can create the lead in your workspace on the spot).
• Send reminders and follow-ups to existing customers. Opt-outs are tracked per contact and checked before every outbound call automatically.

For consent basics, see Do you need customer consent to call or text?. This article is general information, not legal advice; talk to an attorney about your specific calling practices.