Should I send a broadcast or use an email sequence?

Send a broadcast when you have one thing to say to a group of people right now. Use a sequence when you want to keep following up with someone until they answer.

Broadcast. One message, one send, a group of recipients. A seasonal offer, a price change, a service reminder to everyone in a neighborhood, a note to every customer with an unpaid invoice. You pick the audience, write the message once, and each person receives their own personalized copy. It happens once and then it is finished. See how to email a group of contacts at once.

Sequence. A series of messages to one person, spaced out over days. The first email, then a follow-up three days later if they have not replied, then a last one the week after. The point is persistence with people who have gone quiet, and the sequence stops on its own when they reply or when the work moves forward, so you never chase someone who has already come back to you. See email sequences.

The practical test: are you talking to a list, or to a person? If the message makes sense arriving in two thousand inboxes at once, it is a broadcast. If it only makes sense as the second or third time you have reached out to that particular customer, it is a sequence.

They work well together. Send a broadcast to introduce something to a whole list, then enroll the people worth chasing into a sequence for the follow-up. Both live in the same place, at Campaigns (/campaigns), on the Broadcasts and Sequences tabs.

Both send from your own connected email account, both stop for anyone who has unsubscribed, and both are Professional plan features.